This unprecedented commentary by Ben Witherington III sheds fresh light on the context and content of Paul's message by analyzing 1 and 2 Corinthians in terms of Greco Roman Rhetoric-- the standard means of persuasion in his day-- and ancient social conditions and customs. This innovative approach, combined with commentary that discusses the text according to its rhetorical units rather than the usual verse-by-verse procedure, offers a new way of looking at Paul's relationship with his Corinthian converts.