There's a curious building in the middle of Snoodleburg. It's a clock tower where every fourth Tuesday at quarter past nine a tiny young Snoodle is created, complete with a pack on his back. None of the Snoodles take time to question this "mystery of life," until one day the newest Snoodle, Snoodle Doo, asks himself, "What do I look like? What am I for?"
So begins this Snoodle's quest to discover the meaning of his life. He tries out the gifts he finds in his backpack: paints, a kazoo, and tiny wings. But as he tries to put these gifts to use, the other Snoodles laugh, make fun of him, and burden him with pictures of discouragement. In search of answers, the Snoodle wanders up to the top of Mt. Ginchez. There he meets a stranger who shows the little Snoodle that he is wonderfully and fearfully made in the image of his Creator. Just like this Snoodle, kids too will discover that it's God's pictures they must carry in their hearts at all time.