This bestselling action plan shows how to impact the spiritual lives of your friends, colleagues and others. Evangelism doesn't have to be intimidating. Hybels believes that communicating our faith in Christ should be the most natural thing in the world. We just need direction. This book articulates the central principles that have helped the believers at Willow Creek become a church known around the world for its outreach to unchurched people. You will discover your own natural evangelism style, how to develop a contagious Christian character, to build spiritually strategic relationships, to direct conversations toward matters of faith, and to share biblical truths in everyday language.